I delivered nine subway advertisements highlighting each newest part of their Summer 2019 catalog. Mini-Circuits has talented and outstanding individuals in the engineering field, but faces a challenge in branding themselves to establish their uniqueness in an increasingly individualistic society. Quality products are continuously distributed to meet the needs of radio frequency engineers of all levels, but affords relevancy and interest to other audiences.
To appeal to the younger audiences and make each graphic unique, I selected a wide variety of flat colors. I was keen on having more blue-tones to emphasize the Mini-Circuits’ blue that current customers already love.
To appeal to the younger audiences and make each graphic unique, I selected a wide variety of flat colors. I was keen on having more blue-tones to emphasize the Mini-Circuits’ blue that current customers already love.
The final designs represent nine different parts that came out in Summer 2019. My hope was for anyone riding in the subway to become immediately invested with the graphics from each of the circuit’s colors.
Aug-Sept 2019
(4 weeks)
Graphic Design
Kevin Chiu
